Discover How Hugo Helps Families and Dementia Carers
These are words from family carers, partners, professional carers and care organisations who use The Dementia Assistant® and talk things through with Hugo.
Meet Hugo · Explore The Dementia Assistant®
Why people say Hugo feels personal
Hugo is built on Person-Centred Intelligence®. In everyday terms, that means Hugo is designed to ask about the person, not just the diagnosis: Dad’s old job, Mum’s routines, the music she loves, the time of day things tend to get harder. Several reviewers describe Hugo remembering what they had shared and suggestions that felt like they fitted their family. Those are their experiences; yours may differ.
- Getting notes together before a first memory clinic appointment.
- Understanding why evenings can be harder, and what to try.
- Finding words when someone keeps asking to go home.
- Talking to Hugo in your own language and your own words.
Family carers & loved ones
Sons, daughters and partners caring at home.
Feeling Less Alone
Rated 5 out of 5
“Some days caring for Mum feels so overwhelming. Having Hugo there to talk things through with makes me feel a little less alone.”
Understanding Mum’s Dementia
Rated 5 out of 5
“I’ve learnt more about what’s happening to Mum through Hugo than I ever did from reading endless websites. He explains things so simply.”
Support When I Need It
Rated 5 out of 5
“I love that I can ask Hugo something at 2 in the morning when I’m worrying about Dad. I don’t have to wait until someone is available.”
Looking at Things Differently
Rated 5 out of 5
“Hugo helped me understand that Mum wasn’t trying to be difficult. She was frightened and confused. It’s completely changed how I respond to her.”
Helping Me Talk to Mum
Rated 5 out of 5
“I never knew what to say when Mum kept asking to go home. Hugo gave me some lovely suggestions and our evenings have become much calmer.”
Finally, Some Answers
Rated 5 out of 5
“There’s so much information online, it’s hard to know where to start. I just tell Hugo what’s happening and he helps me make sense of it.”
Those Difficult Evenings
Rated 5 out of 5
“Dad gets very restless around teatime. Hugo helped me understand why it might be happening and gave me a few things to try. Such a help.”
Remembering Who Mum Is
Rated 5 out of 5
“What I love most is that Hugo asks about Mum, not just her dementia. Her life, her likes and dislikes, the little things that make her who she is.”
Everything We Need
Rated 5 out of 5
“I wish we’d found The Dementia Assistant when Mum was first diagnosed. There’s so much information and help all together in one place.”
A Little Reassurance
Rated 5 out of 5
“Sometimes I just need someone to tell me I’m looking at things the right way or suggest another approach. Hugo has been wonderful for that.”
Personal experiences
Hugo remembering the person, their history and the family's own words and language.
He Knows My Mum
Rated 5 out of 5
“It’s like Hugo actually knows my mum. He remembers the little things I’ve told him and his answers feel like they’re written just for us.”
Speaking My Language
Rated 5 out of 5
“I can speak to Hugo in my own language and he understands me. It’s made caring for my dad so much easier.”
Our First Memory Clinic Appointment
Rated 5 out of 5
“We’d been keeping notes about Mum for six months. Being able to download everything we’d gathered for her first memory clinic appointment made things so much easier.”
I Don’t Have to Explain Everything Again
Rated 5 out of 5
“What I love is not having to start from scratch every time. Hugo already knows what we’ve been going through with Mum.”
He Understands My Dad
Rated 5 out of 5
“I told Hugo about Dad’s old job, his routines and the things he loves. Now when I ask for help, the suggestions actually make sense for him.”
Finally, Someone Who Understands
Rated 5 out of 5
“I can tell Hugo exactly what’s happened, even when I’m upset and my words are all over the place. He understands what I’m trying to say.”
No Complicated Words
Rated 5 out of 5
“I’m not a nurse. I’m just a daughter looking after her mum. Hugo explains things in a way I can actually understand.”
Helped Me Understand Mum’s Behaviour
Rated 5 out of 5
“I thought Mum was just being difficult. Hugo helped me look at things differently. I wish I’d had this months ago.”
My Husband Is Still My Husband
Rated 5 out of 5
“Hugo doesn’t just talk about my husband’s dementia. He asks about him as a person. That means more to me than I can explain.”
Everything in One Place
Rated 5 out of 5
“I used to have notes everywhere, on my phone, in notebooks and on bits of paper. Having everything together has made life so much easier.”
I Can Ask in My Own Words
Rated 5 out of 5
“I don’t have to know medical terms or ask perfect questions. I just tell Hugo what’s happening and he helps me work through it.”
A Lifeline on Difficult Evenings
Rated 5 out of 5
“Mum gets really confused in the evenings. I told Hugo what happens and he gave me some simple things to try. It was such a relief to have somewhere to turn.”
Helping Our Family Work Together
Rated 5 out of 5
“My sister and I don’t always agree about Mum’s care. Having all her information together makes it easier for us to talk things through.”
Even as a Carer, I’m Still Learning
Rated 5 out of 5
“I’ve worked in care for years, but Hugo has made me think about situations differently. I love that I can ask him questions without feeling silly.”
It’s Personal
Rated 5 out of 5
“I’ve looked at lots of dementia websites, but Hugo feels different. He doesn’t just give me information about dementia. He helps me understand what’s happening with my mum.”
Professional carers & practitioners
Care workers and practitioners thinking through real visits.
A Brilliant Resource for Carers
Rated 5 out of 5
“I’ve worked in dementia care for years and I still come across situations I haven’t experienced before. Hugo is a really useful resource to turn to.”
Understanding Behaviour
Rated 5 out of 5
“Hugo makes you think about what’s behind someone’s behaviour rather than just trying to stop it. That’s made a real difference to how I approach my care visits.”
Help With Everyday Care
Rated 5 out of 5
“I asked Hugo about a lady refusing personal care. He gave me some really practical ideas that respected her dignity. Exactly what I needed.”
Something Different
Rated 5 out of 5
“I’ve used lots of dementia resources, but this feels different. Hugo listens to the situation you’re describing rather than just giving you general information.”
Building My Confidence
Rated 5 out of 5
“I’m fairly new to dementia care and Hugo has been brilliant for helping me understand things I’m not confident about yet.”
It’s About the Person
Rated 5 out of 5
“What I really like is how Hugo brings everything back to the individual. He reminds us that what works for one person won’t necessarily work for another.”
Help With Difficult Situations
Rated 5 out of 5
“I had a really challenging care visit and afterwards talked it through with Hugo. He helped me think about what I could do differently next time.”
Learning as I Go
Rated 5 out of 5
“The case studies are fantastic. They’re real-life situations you can relate to, and they make you stop and think about how you’d respond.”
Even Experienced Carers Need Support
Rated 5 out of 5
“I’ve been a carer for over 15 years and I’m still learning. It’s lovely having somewhere to explore ideas without feeling judged.”
Everything in One Place
Rated 5 out of 5
“Instead of searching through different websites for information, I’ve got Hugo, training and practical resources all in one place. Really handy when you’re busy.”
Hugo Intelligence™
What it is like to talk things through with Hugo.
I Love Hugo!
Rated 5 out of 5
“I wasn’t sure about using AI at first, but Hugo is so easy to talk to. I just type what I’m worried about and he helps me work through it.”
He Really Seems to Understand
Rated 5 out of 5
“What’s lovely is that Hugo doesn’t just give a standard answer. He asks about Mum and what’s happening in her life.”
No Silly Questions
Rated 5 out of 5
“There are things I’ve been embarrassed to ask professionals. With Hugo I can just ask. There’s no judgement and no feeling silly.”
Making Things Simple
Rated 5 out of 5
“Medical language goes straight over my head sometimes. Hugo explains everything in normal words that I can actually understand.”
Technology I Can Actually Use
Rated 5 out of 5
“I’m not very good with technology, but I found Hugo really straightforward. I didn’t need anyone to show me what to do.”
Always Something New to Learn
Rated 5 out of 5
“Every time I chat with Hugo, I seem to learn something new. Even little suggestions can make such a difference.”
More Than a Chatbot
Rated 5 out of 5
“I thought Hugo would just answer questions about dementia, but he helps me think about Dad and what might work best for him. That’s what makes him different.”
Education, training & resources
Case studies, family scripts, wellbeing and learning disabilities.
Training That Makes Sense
Rated 5 out of 5
“I’ve done dementia training before, but I love having examples of situations we actually deal with. It makes everything easier to understand.”
Love the Case Studies
Rated 5 out of 5
“The case studies really make you think. It’s easy to read about dementia, but seeing how you might handle different situations is so useful.”
Knowing What to Say
Rated 5 out of 5
“Sometimes the hardest part is knowing what to say when someone is upset or confused. The family scripts have given me some really helpful ideas.”
Someone Thinking About the Carer
Rated 5 out of 5
“It’s lovely to find somewhere that understands how exhausting caring can be. The wellbeing resources remind me that I need looking after too.”
Learning Disabilities and Dementia
Rated 5 out of 5
“I support adults with learning disabilities and it’s been difficult finding dementia information that’s relevant to them. I’m so pleased this has been included.”
Organisations & care teams
Care teams and organisations looking at Hugo for their staff.
Great for Our Care Team
Rated 5 out of 5
“I can see this being really useful for our carers, especially when they’re dealing with situations they haven’t come across before.”
A Wonderful Idea
Rated 5 out of 5
“It’s refreshing to see technology being used to help people understand dementia better. You can see how much thought has gone into making Hugo personal.”
Something Dementia Care Has Needed
Rated 5 out of 5
“Families and carers need practical help, not just information. I love that The Dementia Assistant brings so many different resources together.”
Reading these experiences
These are real stories shared with permission by people who use The Dementia Assistant® and Hugo in their everyday lives. Every family’s situation is different, so what helped one person may not be the same for another — and that’s okay.
Hugo and The Dementia Assistant® are here to offer gentle education and practical, person-centred guidance. They don’t diagnose, replace medical, legal or social care advice, or provide emergency help.
If someone is in immediate danger or needs urgent medical help, please contact your local emergency services straight away.